A pair of Jeans

The most fashionable and wearable attire, which is popularly worn through out the world from past three decades is “Jeans”. Denim material with a regular color of blue is a patent of Jeans. Jeans has remained in vogue even after so many years and no other alternate could be created to give competition to this casual wear.




Jeans are now being experimented with their styling, a lot of variants are available in the market to keep up with the latest needs. Stretchable, Boot cut, low waist, regular jeans, Baggy, Pencil fit are some of the patterns available in the market.

Blue is the most popular colour in Jeans though other colours are also available. Denim material is also used to make other dresses such as skirts, shirts, caps etc. It has the appearance of casualness and ruggedness. It could be worn on daily basis and is very comfortable. Popular brands for Denim products are Levis, Wrangler, Pepe, UCB, etc.

Latest Fashion trends

Fashion trends and styles are very unstable and keep changing every season. It is due to this reason the designers and trend setters have to stay geared up to stay updated. Fashion market is very volatile with a particular trend and sufficient supply of things in demand should be maintained.



The latest trend for winter season are Long Coats, fur coats, ankle high booties, cut out shoes, gorgeous pumps, laced up oxford shoes, cashmere coats, skinny jeans, big handbags, overboard accessories etc. The colors for the season to make you stand out are purple and pink for women and grey for men. Laces and opulent fabrics are in fashion along with animal prints, are the key trends .

Skirts will be out of fashion for a while and skin hugging pants, slacks and tights will be more in vogue. Sweaters are again not very much appreciable but coats would be more accepted. Bright colors should be added to your wardrobe and beige color should be totally avoided. Fashion for men will hover around more of checks and less of strips.

Wedding Season

The wedding season is on full swing in India and so the market is flooded with traditional dresses. The latest fashion for the weddings comprises of Lehangas, Sarees and Salwar Kameez for women and for Men the attire for the season is Sherwani and formal suits. The dresses are decorated with Svaroski and jewel work which increases the ethnicity of the attire.



The colors for the season are red, orange and pink for the women and Brown and black for the men. Indian Fashion week displayed a huge variety of traditional wear for the wedding purpose along with trendy accessories which enhances the overall appearance. Bright colors must be worn in order to make the bride and groom stand out of the herd.

The International market is also accepting the Indian trends and many foreign celebrities are seen sporting Indian traditional dresses. This appreciation opens the doors for the Indian Fashion market globally and gives an opportunity to portray the Indian dressing culture.

Wardrobe to suit fashion

Fashion is not just what you wear in terms of clothes but it covers the entire appearance and personality of the person .There are a wide range of product that are necessary to have in your wardrobe and all these accessories and clothes should be trendy and in vogue.



The necessary things that must be kept in your wardrobe are Clothes, shoes, jewelry, wallets, handbags, scarfs, ties, wristwatches, sun glasses, perfumes, belts and a whole range of things which are very important at the time of dressing up. A trendy and good collection of these things are necessary to be able to follow the latest fashion. Each product has a different fashion style like the earlier small handbags were in fashion but today huge bags are in demand, long leather and suede boots are again in fashion.

Fashion must be followed keeping in mind the style you have and a wardrobe must have all the things which are in fashion and are an important need of the day. No dressing is complete until and unless all the accessories are worn in an appropriate manner.

Indian Fashion Trends

Indian Fashion industry is emerging with great potential. This is because the fashion in India is not just about the Indian ethnic wear but new trends are also emerging in the industry. The new drift is about Indo Western wear which is a combination of both Indian and western apparel. It is a fusion which makes the dresses comfortable an wearable by all. It is due to this reason that the Indian fashion is gaining popularity all over the world.



India has diverse culture which is the reason why the Indian fashion has a huge variety of products to offer to its customers. The product ranges to different styles, material, prints, embroidery and many other patterns. The fashion in India is mainly dominated by the ethnic apparel in which Indian designers have a forte. The fashion has gone beyond the old patterns and styles and thus designers have started creating fusions. This has increased the panorama of Indian fashion.

Indo western wear are the dresses involve Western dresses with India embroidery and Indian dresses in western material. Jute, leather, fur and certain types of material are commonly used for western outfits. Globalization has opened up new streams for the fashion market and allowed the expansion. Fashion is one thing which keeps changing everyday, thus it is not easy to follow the vacillating trends, therefore it is generally advised to wear things that are comfortable and that compliments your body and style.

Indian Traditional Wear

India has its own traditional wear culture. This trend comes from the ethnic tradition of Raja's and Maharani's, who were accustomed to wear all rich Indian dresses of their time. These dresses were so appealing that the Indian fashion industry is hugely dominated by their trends. These dresses comprise of Sarees, Lahengas, Sherwanis, Poshak, Salwar Kamiz etc.



The Indian tradition for women wear was more about hiding the skin than revealing, along with it the dresses were so rich in colour and embroidery that it appealed to everybody. With the modernization the fashion trends have changed to large extent but when it comes to the traditional wear Saree's and lahengas remain the first preference of any Indian women.

Lehangas are long skirts along with blouse or a choli top, which is worn with a duppata. This dress is very famously used by every Indian bride. It is available in every Indian market with a wide range of colour. These dresses are given richer look by various kind of embroideries done on the cloth in the form of zardozi, gotta patti, zari, naka tikki etc which makes the dress look prettier and brighter.

All the above embroidery is hand done which makes the dress even special. India has a range of famous dress designers who specialize in the making of these ethnic wear some of them are Neeta Lulla, Ritu Kumar, Raghvendra Rathore etc.

Another dress which is commonly used by every Indian women is a Saree. It is a 5 mtr long cloth which is draped in a special way which covers the entire body of the female. These sarees are worn on every day basis.

Sarees are also available for the purpose of festive function which gets heavier according to its material and embroidery. The material used for these dresses has a wide range which comprises of Cotton, Tissue, Silk, Georgette, chiffon, crepe etc.

Chandelier Earrings

Chandelier earring are beautiful and attractive drop earrings that hang from the ears. Chandelier earring are the latest fashion which is very attractive and famous among youth specially. These earring are find in Middle-East and in India and now gaining popularity allover the world. It is mainly popular among youth and celebrities you will find on red carpet where celebrities has worn beautiful delicate chandelier earrings.



There is a wide range in the market of different price, you can get in Kudan, Precious & Semi Gemstone, diamonds, silver, gold and many more. Chandelier are the best gift you can give to you dear one on any occasions, anniversary, marriages etc. These hanging danglers look beautiful on western as well on Indian dress also. If you will not wear necklace or any other ornament Chandelier earrings looks awesome.

The diamond-cut with floppy heart are attractive look or with crystals of different colours add a shine into an outfit. There are different cuts of earring like round cut, oval etc chandelier earrings are extremely trendy and admirable.

There are different types of Chandelier earrings-

Carolee Austrian Crystals Chandelier Black Jet Austrian Crystals Chandelier Granite and Silver Chandelier Pearl Chandelier and lots more....

Sherwanis-Classic and Fashinable

Sherwani is a long coat-like attire usually worn in India, which is very similar to an Achkan . It is worn over the Kurta and Churidar or sometimes with salwaar. Although Sherwani and achkan are similiar in many ways,they can be differentiated from achkan in the way that Sherwaniis made from heavier fabrics and it has linings.




The history of Sherwani dates back to the British Era in the 18th century, when the English incorporated British Frock Coat with Salwaar Kameez.It was later taken in by the indian Aristocrats,mostly the Mughals as their daily attire and consequently by the general public.The Sherwani is frquently associated with our first Prime Minister,Pandit Jawahar Lal Nehru who sported the attire on a regular basis.

Today Sherwani is worn mainly by people descending from the Northern India but is catching up rapidly, not only throughout the country but also across the globe with top designers incorporating Indian elements,the latest of which is the Sherwani.



The latest in Sherwani fashion was seen when Ranbir Kapoor walked the ramp for fashion designer Rohit Bal at the Wills India Fashion Week Finale.The actor sported an ivory Sherwani with churidar which was a scene to watch.Ranbir Kapoor looked stunningly handsome.

Intricately designed Sherwani epitomises opulence and grandeur in every way.However avoid looking clumsy by finding a good tailor and getting yourself a well fitted sherwani.You will be then sure of catching glimpses of people looking at you twice !

Sari craze equal among young and old

The traditional attire of Indian women, "sari" is making a stylish comeback in the wardrobes of young women in cities, with corporate professionals, politicians and actresses inspiring the new generation to drape it not only as evening wear but also to office. It always was a regular attire with older ones.

"Most of the young generation wears saris to parties, evening get-to gathers because you stand out and it is the most sensual attire. It looks great on every woman, irrespective of their body type," ace designer Ritu Kumar, known for her ethnic Indian sari comments. Kumar feels the sari will remain special because of its elegance. "There is a lot of mobility in the young generation, so they prefer to wear salwar-kurtas or Western dresses at their workplace, but the sari is still worn by many urban women. It will never disappear from the fashion circuit," she said.



Puneet Nanda, the owner of well-known sari brand Satya Paul, agrees. "Young working women are not accustomed to wearing saris to the work place. But that doesn't mean saris are not selling. You would be surprised to know that in the past few years, the sale of saris has gone up by 20 percent," he said. Designer Sabyasachi Mukherjee has earned a name for himself by experimenting with the six yards. The same goes for Anamika Khanna and Bollywood's favourite style guru Manish Malhotra. Young girls are making sure their wedding trousseau has an impressive mix of designer and ethnic saris.

Canada-based Indian filmmaker Deepa Mehta wore a tissue sari that was part of her mother's trousseau for the Oscar night in 2007 when her Hindi film "Water" was nominated in the best foreign film category. Many are not yet comfortable using the sari as office wear. Akankasha Sharma, 25, a media professional, says the sari has two drawbacks - firstly it is difficult to wear and secondly it's not practical, especially if one is using public transport.

"I find it very difficult to manage the sari because I'm not used to wearing one every day. Jeans and shirts or even the salwar-kurta are fine but the sari is a big no, no for me," she says. According to Sharma, these days people find it amusing if you wear a sari to office without an occasion. But well-known and extremely successful corporate leaders like Chanda Kochar, Naina Lal Kidwai and Kalpana Morparia are often seen in saris and are an inspiration for young office going women. So there are those who are keen to bring sari culture back to office.



"Saris look beautiful. My closet is full of them. Earlier, I used to feel awkward wearing a sari at office - you get that unwanted attention and then you have to answer a hundred questions. Then I thought this is not the right attitude. So I started wearing it regularly," said Deepti Pranav, a banker. Puneet Nanda too feels that it's high time people changed their mindset. "It is just in their minds that the sari is difficult to carry at the workplace," he said.

The youngsters can also emulate screen divas like Kareena Kapoor, Priyanka Chopra and Katrina Kaif who are often seen looking sensuous and graceful in georgettes, chiffons and net saris. In fact, Priyanka's sex appeal in the hit song "Desi girl" was enhanced by a Manish Malhotra-designed sari. Among well-known faces from the older generation, actresses Kirron Kher and Sharmila Tagore, singer Shubha Mugdal, Congress president Sonia Gandhi, Rajasthan's ex CM Vasundhra Raje and Delhi Chief Minister Shiela Dixit wear beautiful traditional saris with aplomb.

Fashionable Tie-Up - Hidesign with Rohit Bal & Braccialini

Louis Vuitton and the Future Group had a fashionable tie-up with premium leather goods company Hidesign, and is in talks with Indian fashion designer Rohit Bal and Italian luxury brand Braccialini now for creating a product line of bags.




The brand is looking at partnerships for sustained growth. While refusing to divulge details, the company officials informed that serious talks are on with both.

"Braccialini as a brand has a strong India influence in their designs. We wanted to bring something which had a specific India strategy in place and also which suited the market in terms of the pricing," he said.

The Italian luxury brand is known for its handbags and fashion accessories.

The tie up with designer Rohit Bal is also in the pipeline.

Incube Fashion, headed by Sumeet Nair, is working in collaboration with the Rs 100 crore Hidesign to develop an association with Rohit Bal for a new product line.

Hidesign has a presence in 19 international markets and in 48 stores in India. It will be adding a dozen more stores in the Indian market this year as well as opening one in Hanoi in Vietnam.

The brand had a growth rate of 30% in the Indian market the previous year but it faced recession related problems in other countries. The brand has made a niche in the leather accessories market for men and women.

Fashion Accessories in vogue

Fashion accessories are in vogue today. Over the last few years, the demand graph for high quality accessories is rising. We hereby inform about not only the wide variety of the accessories but also takes care of the 'in' thing, so that when a woman walks out in a party or a girl moves in her college campus, she makes a fashion statement!




We provide a colorful range of luxury ladies bags, trendy belts and fashion jewelery. Trend, stylized look, Indian Handwork are the key points that are kept in mind while designing these accessories. We have the best of the both national and international clientele.Quality in design comes out when one works with quality team. The fabrics and material used are of the best quality and are picked to match one's personality.

Fashion Bags that comes in following forms such as Beaded Bags, Embroidered Bags and Canvas/Jute Bags

Fashion Belts comes in forms such as Leather Belts, Beaded Belts,Chain Belts, Fabric Belts and Crochet Belts

Crochet Scarves and Silk Scarves are equally popular.

Fashion Jewelry of both men and women are popular.

For tattoo-lovers in India

Tattoos and piercing are hot and happening today with more and more youngsters getting tattoos done on the body and getting various parts of their body pierced. Learn more about tattoos and the body parts one can get tattoed. And the searches lead us to believe that there are probably more women than men searching online for tattoo ideas - as you will soon see.




Always bear one thing in mind when it comes to tattooing - not all body parts are created equal. The first consideration is that not all the skin on your body is the same, nor will it take tattoo pigment the same way. Some of your skin is designed to form calluses for protection, other skin is designed to crease along joints. Tattoos on elbows, knuckles, knees, and feet are infamous for fading out. Tattoos that cross areas of the body were your skin is designed to crease may result in lines spreading out, a term tattoo artists refer to as "blow-out". A good tattoo artist is not going to want to tattoo any design on you that doesn't reflect well on them as an artist.

Despite the incredible growing popularity and acceptance of tattooing in most places, some tattoos still have an element of stigma attached to them. The first of course is subject matter. Racially or sexually offensive tattoos are always going to be seen in a negative light.

And take the time to choose your tattoo artists wisely. So here they are in apparent order of preference.




Lower Back Tattoos - This is probably the first choice as a location for a woman getting her first tattoo. Sexy, sensual, exposed at the beach but covered up at the office. May be shared with a lover but hidden from the rest of the world - especially parents and Grandma.Celebs like Angelina Jolie her her lower back tiger tattoo and Jessica Alba's bow are two examples of lower back tattoos.

Wrist Tattoos - popular with starlets. And can be hidden under a watch or bracelet if need be. Winston Churchill's mother had a snake encircling her wrist. Examples would be Lindsay Lohan for her wrist tattoo "breathe" and Eminem for wrist tattoos.

Foot Tattoos - A famous holiday vacation splurge. The problem is that tattoos on feet tend to need a lot of touching up because of their propensity to fade quickly. Carrie Otis and Charlize Theron are known for their foot tattoos.

Ankle Tattoos - Popularized by super models Christy Turlington and Stephanie Seymour. Can be very delicate or a bold tribal design.

Armband Tattoos - Was once the staple in tattoo parlors around the world. Seemed like other guy in the frat house had one. Pamela Anderson triggered a wave of barbwire. The tribal armband has bought a lot of tattoo artists a new Harley.

Back Tattoos
The largest blank canvas on the human body. Most tattoo artists will advise you to go as large as you can comfortably mange, and then go larger. Tattoos can be an alluring enthusiasm. You may think you just want one - and which tattoo artist hasn't heard that a thousand times or more - but keep in mind when choosing your tattoo design and placement how you might incorporate it into an even larger and more elaborate piece. Check out Lena Headey, 50 Cent & LeBron James for
back tattoos.

Arm Tattoos which often specifies, upper arm, lower arm, forearm,shoulder and even sleeves. - See Amy Winehouse, David Beckham and Anouk for examples of arm tattoos.

Chest Tattoos - Pectorals are a favorite spot to make a man's chest look larger. Examples of chest tattoos are Lenny Kravitz and Dwayne "The Rock" Johnson.

Breast Tattoos - Examples are Teri Polo, Christina Ricci's Blue-bird and rapper Eve.

Neck Tattoos -
Once a taboo area for most tattoo artists and tattoo enthusiasts, the explosion in tattooing in recent years has pushed back the boundaries of what meets the community standards of acceptable body art and tattoos. Where once men and women would have full tattoo body suits, necks hands and feet were left untouched so that an individual could "cover-up" their tattoos with a suit or long dress and pass incognito in a crowd or at certain conservative social functions.


And last but definitely not least, the naughty bits i.e, all the tattoos below the belt or the bikini line are also quite commonly requested. For examples of below the belly button tattoos see Alyssa Milano and Drew Barrymore.

Fashion Accessories in vogue

Fashion accessories are in vogue today. Over the last few years, the demand graph for high quality accessories is rising. We hereby inform about not only the wide variety of the accessories but also takes care of the 'in' thing, so that when a woman walks out in a party or a girl moves in her college campus, she makes a fashion statement!




We provide a colorful range of luxury ladies bags, trendy belts and fashion jewelery. Trend, stylized look, Indian Handwork are the key points that are kept in mind while designing these accessories. We have the best of the both national and international clientele.Quality in design comes out when one works with quality team. The fabrics and material used are of the best quality and are picked to match one's personality.

Fashion Bags that comes in following forms such as Beaded Bags, Embroidered Bags and Canvas/Jute Bags

Fashion Belts comes in forms such as Leather Belts, Beaded Belts,Chain Belts, Fabric Belts and Crochet Belts

Crochet Scarves and Silk Scarves are equally popular.

Fashion Jewelry of both men and women are popular.

Jack & Jones Store Launch in Banglore

Anushka Sharma might have not made the best of the dream debut opposite SRK in ‘Rab Ne Bana Di Jodi’, the gal meets her first love again and walks the ramp for a dazzles on ramp for Jack and Jones, an International clothing brand, which held a fashion show for launch of its store in Bangalore, she certainly rocked.




She is just one film old in the tinsel town, but before she stepped into the Bollywood zone she was and is still a well-known name in the world of modeling and ramps.

Sharing the show and the ramp was the rising star Neil Nitin Mukesh. Where Anoushka looks like an angel in very short white dress, Neil Nitin Mukesh, who is still elated with the success of ‘New York’, looked perfect with his cool dude look.

Check out Neil and Anoushka Sharma as they set the ramp afire for Jack & Jones in Bangalore.

Jack & Jones Arrives in Banglore

Jack & Jones is a jeans brand catering to the needs of the urban men. It is a brand sold under ‘Bestseller’.Bangalore is a great city and fashion conscious as well. This is a right place to launch a brand like Jack & Jones.





The event was also attended by the who’s who of Bangalore. RJ and DJ Rohit Barker came in late and mingled with the crowd. Prasad Bidappa donned the role of the host greeting his friends and associates from the industry. Kannada heart throb Diganth Manchale walked in very late and was spotted among the guests.

A big hit internationally Jack & Jones comes to Bangalore, and highlighting the launch was some Bollywood glamour ala Neil Nitin Mukesh and Anushka Sharma who walked the ramp to showcase the collection.

Located in Indiranagar 100 ft road, it is spread over 5300 sq ft and this is the brand’s third premium store in the city.

Supermodels like Carol Gracias, Priya Trivedi, Bruna Abdullah, Sahil Shroff sashayed on the ramp showcasing the spring summer collection of tops, printed maxis, body hugging denims, party wear and beach wear. The models showed off designs from brands like Jack & Jones, Only and Pieces Accessories.

Chandigarh - Indian Fashion Hub

Chandigarh has emerged as an important fashion destination from market as well as promising designers' perspective.Fashion has taken center stage in the region following the setting up of several fashion technology institutes like NIIFT, IIFT and IIFD in and around Chandigarh. These institutes provide talented young designers an opportunity to make their mark in the rapidly growing industry.



Apparel industry leaders, renowned fashion designers and marketing gurus were all there to pick best out the best designer. There is great enthusiasm in the industry despite the global meltdown.
Punjabis are becoming more fashion conscious. And, the NRI influence has played a major part in triggering this off.

Budding designers are now keep in mind the desires and aspirations of their well-heeled customers in Punjab and across India. From ethnic to contemporary, there is tremendous scope to explore.
Chandigarh has improved a lot in terms of fashion. The young designers who are coming from Chandigarh are simply amazing, the kind of collection that they have got.

They are becoming better year after year, so talent in Chandigarh is growing and its world class. I feel that its high time that Chandigarh's designers should be a part of India Fashion Week.A Chandigarh Fashion Week showcasing the collection only by Chandigarh and Punjab designers," said Kaushik Ghosh, Fashion Choreographer.

The upcoming Fashion Technology Park in Mohali displays the rapidly expanding global fashion market.The boom necessitates a streamlined and synergized organization of talent and resources in the Fashion and Lifestyle sectors. The Indian fashion industry is in the process of building future brands. And Punjab's contribution in this direction is creditable.

Pashmina Shawls - Royal Indian Fibre

Elegant is the word for Pashmina - The Royal Indian Fibre. It was once upon a time only the prerogative of the royal family. The appreciative value of Pashmina shawls had spread so widely that even the roman
emperor Caesar was said to have this type of a shawl. So was it the precious possesion of Napolean Bonaparte.




It is said that in 1776 Abdullah Khan, the Afghan Governor of Kashmir gifted an exquisite Pashmina shawl to Sayyid Yahya, a visitor from Baghdad. Yahya presented the shawl to the Khedive in Egypt who in turn, presented it to Napoleon Bonaparte. Napoleon found the shawl fit to adorn the shoulders of the future Empress, Josephine.




Apparently, Pashmina is prized by kings and nobles and is the pride of bride’s trousseau in the past can be often referred to as the 'diamond' of all fibres. Perhaps, nothing epitomizes the glorious history of Himalayan craftsmanship, as warmly and beautifully, as does the Pashmina, the Tibetan name for Cashmere, the softest and most luxurious wool in the world.

Pashmina is harvested from the Himalayan region spread in India andits Northern neighbours. It is known for its warmth and long life.

The uniquely soft fleece is hand combed every spring from the soft wool from the neck and chest of the “Chyangra” (Capra Hircus), the Himalayan mountain goat. The goat lives at altitude of 12,000 to

14,000 feet. At such heights, where temperature goes down to -10 Centigrades, the goat survives as it is bestowed by nature with a unique, very thin, short inner coat of hair, which is the best insulation in the world. This inner coat of hair is Pashmina.

The word "pashm" means "inside". The fibre is less than 15 microns in thickness (whereas a human hair is 75 microns thick). Each goat produces 3-8 ounces of Pashmina per year.

As called the "fibre for kings", Pashimina achieved a zenith when it cast its spell over the European royalty during the legacy of the Great Mughals.

In India, Pashmina Shawls are a real fashion statement and have remained as evergreen fashionable item.

Pashmina Shawl is the most treasured material made from the fibre and is well known as the cashmere shawl after the name of the place it originated – Kashmir. It is made from the cashmere yarns and have silk
threads imbibed in them. That’s how it gets its lustre. As the material comes from animal furs that survive the thickest of cold weathers these shawls keep you warm no matter how sore the cold weather is. So while complementing your dress these shawls also protect you.


In comparison to other materials that keep you warm these shawls are much lighter but do that thick blankets job. No doubt it is a world wonder. Now imagine this gorgeous material emblazoned with stones. Or
with mild embroidery. The ultimate look is luscious and exciting. The colours that they are available, give the shawl an even enchanting look. Mostly pink, white and black are heavily in demand.

With the availability of a large variety of shawls, a blend of pashmina and silk in 70:30 ratio respectively. The silk gives classic Pashmina a more slender silhouette, great drape and an elegant sheen, lightweight and softer feel. This you would wear for the ultimate luxury and warmth.

High quality synthetic dyes from international corporations which gives high wash and light fastness and tested for being non hazardous are used to give different shades to Pashmina items. The shades
produced are warm, subtle and eye soothing. The Pashmina shawls are woven by traditional weavers who have been in this occupation for generations.

Whatever the cost, people not only in India but the world over are known to spend through their nose to own one Pashmina shawl.

Paithani Sarees-Maharashtrian Speciality

The art of fine weaving and the complex processes of bleaching and dyeing and the arts of hand and loom embroidery were perfected by the people of India long before conditions in the textile industry were modernized. These crafts were mostly hereditary and the qualities required of a true artisan were apprenticeship, devotion to duty and co-operation. The knowledge of the arts and crafts was imparted from one generation to the next.

History of Paithanis-
References in ancient history indicate that an amazing variety of costumes made of cotton and silk fabrics were used in India. The Rig Veda mentions a golden woven fabric and the Greek records talk of gorgeous Paithani fabrics from the great ancient trading and industrial centres, Pratishan or Paithan in Maharashtra. In old times, the zari used in making Paithanis was drawn from pure gold. But today silver is substituted for gold thus making the Paithanis more affordable to many people. Every six months Naina creates at least 2-3 new designs and at any given time there are about 10 different designs available (four styles per colour). Fourteen weavers are exclusively working for Naina and she has nearly forty colours for her customers to choose from.

Origin of Paithanis-
Even today Maharashtra is the home of the most celebrated textile—the paithani, gold embroidered zari sari with its wonderful designs and woven borders. Even during the medieval period, the interaction between the Hindu and Muslim rulers gave rise to new styles. The Marathas extended their patronage to textile activities. Some centres became renowned for their textiles and the fabric frequently derived its name from the place of origin. For example, paithani came from Paithan, shahagadi from Shagad etc. The Peshwas in the 18th century had a special love for paithani textiles and it is believed that Madhavrao Peshwa even asked for the supply of asavali dupattas in red, green, saffron, pomegranate and pink colours.Human skills may have been replaced by machines. However, no machine-made fabric can compare with the hand-made beauty of the paithani sari by the master craftsmen of Maharashtra.

Naina Jhaveri of Swayam Siddha, Bombay, is one of the best known designers and an authority on paithani saris in Maharashtra.

USP of Paithanis-
The speciality of the paithani is its border and pallau. Earlier, just 2-3 colours were popular which were integrated in the sari in the dhup chaon pattern which, when translated, means light and shade. In 1990, Naina’s interest in the paithani sari turned into an obsession prompting her to do directly to the weavers in Paithan to create her own exclusive designs. Today Naina has nearly 200 designs, the largest selection of Paithani in Maharashtra.
Expense of Paithani-
The price tag ranges from Rs. 4,000 and can move up to Rs. 1,50,000. The paithani sari is an entirely handwoven item. Depending on the intricacy of the design, it takes anything from one month to a year to weave. The traditional paithani used to be a plain sari with a heavy zari border and ornamental pallav. But today paithanis with motifs are in vogue: stars, circles, peacocks, flowers and paisleys. The paithani borders and pallavs are heavily adorned with these motifs and the sari is given the name after the design on it. Tota-maina (parrot), bangdi-mor (peacock with round design), asavali (flower and vine), narli (coconut), are all descriptive of paithanis. For inspiration, the weavers turn to the myriad birds and flowers around them.
Credibility of Paithanis At least three generations can wear once a Paithani Saree if it is
preserved properly.

Naina’s innovations for a Paithani Sari include enlarging an 18 inch to 25 inch pallu into a 39 inch one and in heavier saris she provides 2-3 matching blouse pieces so that more than one member of the family can wear the sari.

Pattern of Weaving Paithani -
The basic weave of the Paithani Sari is simple. It is a tabby weave but more recently even the modern jacquard has been incorporated by Naina. The speciality lies in the design which is woven without the assistance of a mechanical contriance like a jala. Multiple spindles are used to produce the linear design. The border as well as the pallav carry creeper and floral motifs on a background of gold. Such saris are worn by brides. “A paithani is a must in a bride’s trousseau
today and the red-white version called the panetar is the wedding sari for the Gujarati community.”

The Paithani became very popular during the Maratha period. At that time the favourite motif was the asavali, a kind of flower and hence the saris were also known as asavali paithanis.
Way to weave Paithani Srees
Before weaving the sari the raw silk which is obtained from Bangalore is cleaned with caustic soda. Then it is dyed into the different colours as required. Sik threads are then separated by the women and then they are ready to be woven. The whole family is involved in the weaving of the sari.

Popularity of Paithanis has spread far and wide- Although the paithani sari is costly it has become a popular item in the marriage ceremonies of the rich and the not-so-rich. Besides
Paithan, the saris are woven in Yeola, known for the mango motif pallavs and in Pune, Nashik, and Malegaon in Maharashtra. Thus the paithani sari has played a significant role in weaving together the cultural fabric of Maharashtra.
Taking Care of Paithani Saree-
The paithani demands that utmost care be taken to preserve the fabric and its luster. The sari should not be kept in a cardboard box or plastic bags. Also, if possible, it should not be hung on a hanger. The best way is to keep it is wrapped in a soft muslin cloth. No perfume should be applied directly onto the sari, neither should menthol balls be packed with the paithani sari. The sari should be roll pressed and dry cleaned. There is no need to polish the zari often since it will weaken the sari.http://www.myindiaguide.com/

For all the health freak people

You must have been told that having chocolates is bad for your health or if you eat nuts you will get a terrible headache and so on so forth. There are misconceptions regarding many foods, which have been branded as forbidden, but recent studies show the other way round. These foods are not only good for your health but are also great mood boosters. Check out.

Coffee :
It was said that coffee is bad for your health and it makes a person addicted to it. But recent studies have proved that coffee infact relieves you of headache, improves your concentration and keeps you attentive. The studies have also cleared the doubts about caffeine's link to heart disease, fibrocystic breasts, and high blood pressure. However you have to limit your coffee intake to two or three cups and don't have too much cream and sugar in your coffee.

Chocoloate :
Chocolate is a big no-no for those who are health conscious and want to have a beautiful body and skin. But did u know that chocolate don't cause acne and are infact great mood boosters. They contain cancer fighting and heart disease preventing antioxidants and increases Serotonin in the brain, which means that if you are feeling low then that's the right choice. While it is high cin fat, cresearch has shown that Stearic acid, the main fat in chocolate, does not raise cholesterol. Have more of dark chocolates since it contains less fatty cocoa butter.

Eggs :
Many women avoid eggs because they are high in cholesterol and harmful for the heart, but researchers now prove that saturated fat--not cholesterol--is what's more harmful for the heart. Eggs are low in fat (one egg has less than five grams of fat), and they contain lutein, a nutrient that may help keep your eyes healthy. Have boiled or poached eggs since that contains less calories.

Nuts :
Nuts contain monounsaturated fats which reduce your chances of heart attack. Though they are high in fat but did u know that having nuts in your diet infact helps reduce weight. Research have found that people who included monounsaturated fats (peanuts, for example) in their diets lost an average of 11 pounds in six weeks and kept it off for a year and a half! And also the magnesium in nuts reduces symptoms of PMS, such as bloating, mood swings, and headaches. Have peanuts when you feel like munching on something in the late afternoon or evening.

Cheese :
Cheese is rich in fat and calories but it is also rich in calcium and contains conjugated linoleic acid, a "good" fat that may reduce your risk of cancer, heart disease, and diabetes. And this acid may help you lose weight by blocking the storage of fat in your body. This source of calcium is also good for the disease called osteoporosis in which your bones start thinning.

Benefits of Aromatherapy

Aromatherapy has proven therapeutic benefits for a variety of conditions.

Emotion based benefits
Depression Frustration
Grief Hysteria
Anxiety Insomnia
Lack of Concentration Irritability
Fear Poor Memory
Hopelessness Moodiness
Panic Attacks Nervous Tension
Sadness Worry

Medicinal benefits
Bruises / Sprains / Strains
Burns (including sunburn)
Wounds and Scars
Nervousness / Tension / Stress
Motion Sickness o Fatigue
Respiratory Conditions including colds, flu, sore throat, asthma and bronchitis
Purifying the Air
Muscular aches and pains
Fungal infections such as athletes foot and nail fungus
Reduce skin inflammation
Enhance wound healing
Digestive disorders such as Constipation

Skincare benefits
Dermatitis Stretch Marks
Eczema Acne
Psoriasis Mature Skin
Varicose Veins o Dry Skin
Cellulite Wrinkles
Enhanced wound healing
Antifungal activity
Antibacterial activity

Power Dressing

Everyone wants to create a fashionable impression and your dress is the first thing with which they assess your personality. You have to take extra care about your dress as it is that which shows what you are. Especially if you are going to meet your date at a restaurant, attending a wedding party or attending an interview, you will fell nervous about which dress you wanna wear to create a better impression about you.

Choose clothing that fits your body type well. You need not follow the current trend, instead follow your own trend, because you know well what works better for you.

Choose clothing that enhances your look and don't wear anything that detracts from it. If you have a unique personality, let others look at your personality through your interactions rather than just through your clothing. You should never misunderstand that your outfit is the only thing that others notice to know your personality.

Make sure to keep one go-to outfit always in your wardrobe that fits well for you and looks great on you. If you don't have any time to make a selection or indecisive about what looks good on you, you will have a great option with you. You'll look more confident and can have more fun, if you know it well that your dress looks great.

If you have an expensive taste, don't reveal it through your outfit on your first date itself. You can wear expensive clothing in future. Don't make him feel that he has to look for a second job to bear the costs of your clothes.

Dress appropriately according to the kind of occasion you're going to. When going out for casual drinks, pass on skin-baring dress. When going to a cocktail party, don't wear corduroys.
Choose clothing that makes you seem to be of high maintenance. Most men don't like their girl-friends or wives taking more time to prepare for going out.

It's good to look sexy with your dress. But you have to be tasteful about it. Jeans and T-shirt can be as sexy as a skintight and low-cut top.

It is always better to wear one interesting thing than several different things. Because one thing makes one best statement about your personality, and too many things makes too many statements. If you are wearing many trendy things at once, one cannot notice your individual style other than a mess of accessories.

Dress up according to your age. If a middle aged woman wears a miniskirt it looks awkward whereas the same looks good on a young girl.

Tips for Summer wear

Fashion trends today keep changing every season. And so you are here to read this article. Well probably this article is not to discuss the latest from Armani or Gabbana. The trends keep changing anyway. But there are few trends that haven't changed for quite some time and yet they are the latest. Have you ever considered them?

There are trends that have been set and we still follow them. Every one does that too - even the wildest of the designers. Have your ever seen a designer use only one shoe for his/her model, or probably half a necklace? Or why don't you ask them to give only one sock while you wear two shoes? These trends have been set and it will take ages to get out of this mind set too.
There have been the things that stay and stay. We generally use/sport them, but kind of ignore them.

Tried and Tested Methods - Are they boring?
Before you decide, read the last few sentences again. There are tried and tested methods and we will not do that. Even for the sake of looking different we wouldn't do that.
All in all, what I want to say is simple: Our trends depend not just on the kind of social circle that we have, but even on the environment we live on, the climates, the feel and more importantly how happy we are wearing something.

From the simple polo shirts, T-shirts, sweaters, jackets, jeans to suits and khakis, they are all there in our wardrobes. The trends, the latest fashions may only add a few jazzy colors, few logos and few statements. The trends change, but the base always remain.

Some trends that appeal to any man:
Military wear: You got it into your mind as soon as you read it. The extra pockets, and the manly feel they add is far above any competition from other kind of looks. Khakis, jackets, caps are the in things. Add white and black to them and you will feel the difference right away.
Polo Shirts: This tops the list of shirts. Wear a polo shirt with a jeans, it is casuals. Add a nice coat, the corporate will invite you. And when you want to mix both formals and casuals, wear a zip-up jacket. Polo shirt will serve you, anywhere, anytime.

Layering: It's in at last. And is here to stay. Wear a sweat shirt, cover it up with a cool cotton with half sleeves. And then top it up with a jacket with no sleeves. And if possible add more. But it works, especially in winters and more so with the women around.

Logos: This is not a new style either. If you know you have enough money and don't know what to wear, then go the biggest and trendiest store that you find. Put your money and flaunt your logos. But make sure, you don't get too loud or too calm.

Use your creativity to mix up things to get what you want. And if you still haven't understood the trend today its all in one word Simplicity. Keep it simple, Keep it strong. Way to go bro!

Latest trendz in men fashion

If you are a sports person then you should take an extra care while choosing your sportswear. You not only have to look at the comfort level but also at how trendy it looks on you. Here we give you the things you have to do to look in vogue. Skimpy, shocking, vulgar, expensive - are some of the terms that come to many minds when one hears the term 'fashion'. Thankfully, that's not what fashion is all about. Many glossy magazines and apparel companies strive hard to make one believe that we clothe ourself for others and thus follow fashion that's not entirely the truth.

A person's attire is the way they feel at the moment and reflects their attitude. When such an attitude is liked and followed by a large number of people, it becomes the latest fashion.

Fashions Statements

Fashion is not something that just exists in the modern world. The first evidences of fashion have been found even in the early sixteenth century. Fashions haven't been used just to look good or garner attention; it has also been used for various good causes. Some fashions are a silent protest; others are a rebel, while still some others are merely pointing out to something that has been grossly overlooked.
Though no fashions are permanent, some trends have always been the benchmarks of any fashions. Some colors, patterns, etc have and always will be present in the clothes section.

The In Thing!

Men are slowly but surely getting out of their three shirts three trousers wardrobe, and have been experimenting a lot with their attire. Polo shirts have now turned into one of the wardrobe basics of the entire mankind. While the shirt was available only in white until 1950, every designer has come out with creative ideas on what is the classic Polo neck shirt.
Apart from the casual wear, there are a lot of options available in formal and semi-casual dressing. Block prints and solids are emerging as the patterns for the moment. Pleated trousers are slowly going out of fashion, bringing in the sharp and snazzy non-pleated trousers to the fore.
Denim can never go out of style. A thick and strong denim jeans or other apparel is the base of any wardrobe build. Jeans today are available in all fits and sizes. Therefore, a six pack six footer would look as fetching as a four foot nothing in some of the latest jeans.

Zardosi - Royal & Immortal Embroidery Form

"Old is Gold". This adage is the most appropriate for the Indian gold and silver embroidery- Zardosi zari work.

The use of gold and silver threads, beads, stones, and imaginative designs has made it one of the most sought after glittering art to decorate fabric.

The word "zardosi" is made up of two Persian terms, 'Zar' meaning gold and 'Dozi' meaning embroidery.

The history of Zardosi embroidery in India dates back to Vedic times. Zardosi is an art which creates magic on the fabric. It reflects royalty and was known to adorn the attire of Gods and thus holds a distinguished place among all crafts. The common mango motif of
Zardosi has found a place in the wardrobe of Kings and Queens of various eras.

A Persian embroidery form, zardosi attained its summit in the 17th century under the patronage of Mughal emperor Akbar. But in 18th & 19th century the craft suffered a setback due to rising
industrialization. It was only after receiving independence in the year 1947 that the Indian government undertook steps to promote zari embroidery. Now, in the last 5 decades, it has seen a phenomenal progress in terms of revival of this golden art. In fact, now Zari constitutes an important part of handicrafts export basket, its export increasing to 16.83% in 2007.

The materials used to do the embroidery has also been commercialized to meet the demands of the consumer over the period of time and to reduce the cost, so as to make available to all. The fabric to be embroidered is first sewn on an embroidery frame called karchobi and is stretched uniformly, the design to be embroidered is then transferred on to the stretched fabric. The materials used in this form of embroidery are as varied as the stitches.

Metallic wires, kora, saadi, kinari, salma, badla, sequins, stones and other such materials are used today to add to the glitz and glamour of the embroidery.

Also items like shells, wooden beads, and plastic beads are being used today to enhance this kind of embroidery.

India has always been in the limelight of the global market for its varied and rich traditional fabric decoration techniques. Decoration can be introduced on garments through 3 techniques-painting, printing and embroidery. India excels in all these three techniques.

Indeed, the Indian traditional embroidery has withstood the ravages of time, impact of foreign influences and globalization of embroidery techniques to outshine many of its counterparts in today's market scenario.

Fashion Shoes

Right shoes that fit well and that can prevent any form of injury is essential for exercise. When it comes to shoes for exercise, the choices are overwhelming. But what is important that you should use shoes that fit well and feel comfortable. The right shoes offer both support and flexibility where you need it. And, they protect your bones, joints, and muscles from the toes to the top, keeping your feet in healthy positions and absorbing shock.

If you are a walker then go for walking shoes. But even for walking, many people prefer running shoes. Running shoes provide plenty of cushioning, which can feel good to walkers. In fact, if you have high arches in your feet, running shoes may even be better because of their extra flexibility in the front (toe) half of the shoe. Running shoes are also geared for heel-to-toe movement. If you engage in a variety of athletic activities, you should go for a pair of cross-training or general purpose athletic shoes.

Below listed are a few guidelines that you should keep in mind while shopping for shoes for exercise:
Shop for shoes in the afternoon or evening, when your feet are at maximum size.
Wear the socks you normally wear with athletic shoes to assure the right fit.
Try on both shoes. Most people's feet vary a bit in size from each other, so you should be sure the shoes fit your largest foot comfortably.
Check for space at the end of your longest toe. There should be enough to let you move without pinching.
If you're a woman and your feet are wide, try men's shoes. These are usually cut wider.
Move around in the shoes, and insist that they feel like a perfect fit right away. If they don't, keep looking.
Don't shop by price alone, but do look for materials that breathe and good workmanship.
Replace running shoes after 500 miles, walking shoes after 1,000 miles, and aerobics shoes after about a year of regular use.

India Fashion Rich & Creative

India and its rich heritage is known all over the world. Modern India is home alike to the tribal with his anachronistic lifestyle and to the sophisticated urban jet setter.

In light of its rich tradition and culture, now India has made a mark in the field of designer clothing. Highlights of different Indian states can be visualized in its piece of arts, artifacts and the clothes. Different textures as well as different embroideries like zardosi, chicken, resham work, sequence work, Gujrari work are used to enhance the beauty of the clothes and hence give it a new ethnic look. Now, India has become one of the leading names in fashion.

Indian clothes and fashion come with a difference in its work having a great combination of zardosi, resham, stone, katha, gurjari, cutdaana and many more.

We all know saris speak for itself and its a kind of attire which suits on everybody and anybody. A thin as well as a fat women anyone can carry this beautifully and can be a part of Indian fashion. Sarees come in a wide range with different work on it like embroidered sari, aari work sari, chikan-kaari from Lucknow will definitely steal your heart .

Image by Travel Aficionado via Flickr

They come in variety of works like sitara work, shibori from Rajasthan, traditional kundan work, sequins work, resham embroidery, mirror work from Gujrat, gota patti kaam, zardosi work, Neemzari work, booti work, kasab embroidery, hand embroidery, Kashmiri work,dori embroidery and many many more varities.

Salwaar kameez is a very common clothing of Indian women. Its basically a Punjabi attire but now it has more wide scope as it comes in lots of colours and combination which gives you wide range to select from. Best Salwar kameez from India with lots of colours and different embroideries on it like kundan work, sequins work, resham embroidery, mirror work from Gujrat, gota patti kaam, zardosi work, Neemzari work, booti work, kasab embroidery, hand embroidery, Kashmiri work, dori embroidery and many many more varieties are available these
days.

Traditional saris have a lot of variation in embroideries as well as the weaves so the Indian stuff gives you variety in context to fabric also and the different beautiful weaves including Handloom saris will surely be one of your choice.

Kurta-Pyjama "Old & Fashionable"

Kurta-Pajama a two piece garments adorned by Indian men is a traditional attire, one of the basic clothing of the Indian men.

The first garment is a kurta that is like a loose long shirt almost reaching the knees, whereas the second one is the pajama or pyjama, which is a lightweight drawstring trouser.

Though mostly worn on formal occasions these days, kurta pyjama can also be worn casually. Infact, there are many Indian men who wear this dress as their sleepwear.

Normally, they are loose and comfortable drawstring pants, made of light fabrics. However, in places like Britain and United States, they apply to sleeping suits, and consist of a loose front-buttoned jacket and a trouser. These days, pajamas or pj’s signify anything, from flamboyant beach trousers to airy boxers. More often than not, any item of male sleepwear today is synonymous to a pajama. Even though, everyone loves to move around in them, few know of their history and origin.

Only soft material fabrics are used for making kurta pajama as it is supposed to be a comfortable loose fitting dress. Though good quality cotton is the most common material used for making kurta pajama, other fabrics like silk and satin are also used. Normally adults prefer wearing the kurta and pajama in neutral shades, as they give a very dignified look. Children, on the other hand, wear this dress in varied hues and patterns. Kolhapuri chappals are the most preferred footwear for this type of attire.

The word ‘pyjama’ traces its etymological origin to the Persian word ‘payjama’ meaning ‘leg garment’. However, it was first incorporated into English from the Hindustani language.

In British ruled India, British men during the seventeenth century wore pyjamas as casual attires while relaxing. However, they soon gained ground in the west during the colonial era, and became popular as sleepwear, with designs inspired from similar traditional Indian
and Persian garments. In India, pyjamas from important clothing items of women and Sikh men. In addition, with the adoption of wearing pajamas by Englishmen, their popularity soon perforated all across the globe.


Today, pyjamas not only serve the function of sleepwear, but also considered as fashion garments by many. People harbor no inhibitions to flaunt themselves in their favorite pairs of pj’s in public. We all know how popular and happening a ‘pajama party’ turns out to be these days. Don’t we? That is just one way of indicating the popularity of pajamas.

These days pyjama comes in different fabrics, from comfortable cottons to luxuriant silks or satins. They are also available in a variety of details and patterns. Besides, in places like North America, wearing pajama pants are considered more modish than legging around in hot
pants.