Chandigarh - Indian Fashion Hub

Chandigarh has emerged as an important fashion destination from market as well as promising designers' perspective.Fashion has taken center stage in the region following the setting up of several fashion technology institutes like NIIFT, IIFT and IIFD in and around Chandigarh. These institutes provide talented young designers an opportunity to make their mark in the rapidly growing industry.



Apparel industry leaders, renowned fashion designers and marketing gurus were all there to pick best out the best designer. There is great enthusiasm in the industry despite the global meltdown.
Punjabis are becoming more fashion conscious. And, the NRI influence has played a major part in triggering this off.

Budding designers are now keep in mind the desires and aspirations of their well-heeled customers in Punjab and across India. From ethnic to contemporary, there is tremendous scope to explore.
Chandigarh has improved a lot in terms of fashion. The young designers who are coming from Chandigarh are simply amazing, the kind of collection that they have got.

They are becoming better year after year, so talent in Chandigarh is growing and its world class. I feel that its high time that Chandigarh's designers should be a part of India Fashion Week.A Chandigarh Fashion Week showcasing the collection only by Chandigarh and Punjab designers," said Kaushik Ghosh, Fashion Choreographer.

The upcoming Fashion Technology Park in Mohali displays the rapidly expanding global fashion market.The boom necessitates a streamlined and synergized organization of talent and resources in the Fashion and Lifestyle sectors. The Indian fashion industry is in the process of building future brands. And Punjab's contribution in this direction is creditable.

Mona-Pali taking Indian Fashion Ahead

In the world of Indian fashion, the designer duo of MonaPali, Mona Lamba and Pali Sachdev, hardly need an introduction. After making a modest beginning in 1985 at the request of their friends, this creative duo has come a long way to establish itself as one of the
most sought after ace line designers in both national and international fashion circuits.

‘India’ lies at the heart of MonaPali creations that incorporates an eclectic mix of Indian culture – an unconventional treatment of textures, mediums, embroidery and prints. MonaPali have revived long-established Indian art forms such as tribal motifs, Kantha, Worli, Madhubani and Pattachitra along with the fascinating use of block prints embellished with terra cotta, ceramic, mouli, ropes and gauze to name a few.

MonaPali has featured umpteen shows in both India and abroad and they are rightly referred to as the ‘Silent Contributors’ in Indian fashion scene. With India being their creative inspiration, MonaPali once again recreated their magic in the first ever Kolkata Fashion Week
2009.

Their ensemble reflects the cultural and ethnic roots of India – almost an eclectic mix of traditional Indian art and craft – would you like to elucidate a bit?

With MonaPali doing overseas fashion shows nearly 7-8 years back, Indian fashion has been a familiar face in the international circuit and with increasing number of designers, it leads to greater display of novelty and creativity.

With global slowdown hitting Indian shores, is Indian fashion industry facing the burnt of recession, fashion per se, in case of bridal wear,for example, if there is a wedding in any family then its budget may vary regarding the bridal ensemble, nevertheless, wedding will
take place. People will not stop buying good clothes.

MonaPali at the Kolkata Fashion Week were inspired from the roots i.e. India. Their creation concentrated on traditional Bengal – where saree was worn without blouses. We showcased traditional sarees worn without blouse but with belts.