A Book on Indian Saris

Image by youngrobv (Rob & Ale) via Flickr

The book 'Design for India: Indian Saris' is celebrating the meaningful engagement of contemporary Indian design in saris with the
traditional handloom industry of India.

It is penned by author Vijai Singh Katiyar, Senior Faculty, National
Institute of Designs, Ahmedabad. He researched for two decades on the
visually delightful book which rediscovers the handwoven sari, an
iconic traditional product of India for its conceptual strengths that
are relevant to the contemporary scenario.

Katiyar informed that sari exports account for 7 to 8 per cent annual
growth, adding, the garment has registered a growth mostly in the UK
and USA where there is a sizable NRI population.

Baroness Shreela Flather formally inaugurated the book at the Nehru
Centre yesterday describing it as a "real feast". The book launch
coincides with the 'London Book Fair' where India is the theme country
this year.

The book is co-published by NID and the Wisdom Tree, New Delhi.