The fashion jewellery is gaining popularity because it taps into consumer aspirations. If individual cannot afford to buy a dress they can always go and buy a pair of earrings or set of bangles. And the importance of global fashion brand cannot be underestimated. The name carries the cachet. These fashion brand companies in order to establish their brand have spent so many years, and jewelry is just an extension of their brand. Another reason, why the fashion jewelry has becoming popular is because of how consumer's attitude to retail has changed in recent years. The disposability of fashion has made these purchases easier. Women do not fall in love with stuff as much they used to. They are buying more quantity and they are not much concentrating on the quality.
What designs does the fashion jewelry consist of?
The designs of fashion jewelry consist of classic as well as fashion focused pieces they are predominantly made using stainless steel. Every season, the stores inject an amount of new product that takes its inspiration from various emerging jewelry trends around the world. Individuals who desire to buy fashion jewellery tend to visit sites such as fashion jewellery designs and fashion jewellery from India make purchases.
Is fashion jewelry popularity linked to age?
Yes fashion jewelry popularity is linked to age, with an increasing fashion awareness, the younger people do not care if they spend more amount on Chanel earring and they do not care whether they have real pearl in it. The baby boomer wants a real pearl because they seek more quality than prestige. Younger consumers are not much snobby about materials. They want a pair of earrings because they love it to the death.
Is recession, one of the reason for increase in fashion jewelry ?
Yes, recession is considered one of the reasons for increase in sales of fashion jewelry. The jewelry sales dramatically increased during 2006 to 2008, as country spiraled into recession. In fact, one of the biggest trends noticed is increase in the use of precious metal plating, a technique which many designer fashion brand have employed in recent jewelry collections.
What criteria, the consumers take into consideration while making purchasing decision?
The consumers are now making purchasing decision based on perception rather than any traditional concept of true value. We find most young woman, who think nothing of spending an inordinate amount of money on costume pieces yet sulk at the idea of spending less on sterling silver alternative. Individuals also resort to buying several items from well known fashion brand stores on regular basis and handle the base metal bangle with such great care that one would assume that they are made of solid gold.
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