Monday, December 9, 2013

Kids go the Designer way!

Kids fashion is nowhere behind the latest fashion trends blooming across all ages. With some of the top-most designers pitching their talents into the field for a Brand especially for 'kid couture', the tiny-tots have a reason to smile and to wear their styles. The brand named as 'Kidology' has the top-notches from the Indian fashion fraternity Ritu Kumar, Malini Ramini, Gauri and Nainika and Gaurav Gupta, all highlighting their efforts into what the kids prefer to wear. The collection is supposed to blend a huge tilt of Indian culture with that of the Westerners.

Ankur Mittal, Promoter of Kidology, recently said that they want to target this segment as there is a huge demand for it and the supply seems to go in void. He also added that over the recent years the choices of and for kids have shifted drastically towards the more contemporary and branded stuff. Parents also have started to make conscious efforts to give their kid the right wardrobe and style.

With the prices expected to range between Rs 1500-8000, the brand has something to offer to all segments of buyers. Along with the stylish outfits for kids, the conglomerate is also expected to launch a trendy collection for the expecting mothers. As the segment is derived from appropriate and requisite collection, the brand certainly would bring a nerve of excitement for all expecting mothers. The most commendable aspect of the collection would be that the outfits could also be worn post-pregnancy.

Kidology indeed has done its homework quite well in order to get that lacking smile on the face of expecting mothers and toddlers in India.

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